More Than Merch: Introducing Custom by Local Laundry

Built from community. Designed for real people.

Local Laundry didn’t start with a business plan to build a custom apparel platform.

It started with people.

People asking if we could make something for their team.

For their school.

For their small business.

For a cause that mattered.

For a single sweatshirt that meant something personal.

Over the years, those conversations kept coming, quietly at first, then constantly. And they all had one thing in common:

People didn’t want “merch.”

They wanted something intentional. Something well made. Something they could be proud of.

That’s where Custom by Local Laundry began.

From a Calgary brand to a creative partner

For nearly 10 years, Local Laundry has been building a Canadian clothing brand rooted in quality, community, and resilience. We’ve weathered the toughest retail years imaginable, not by cutting corners, but by standing behind what we make and who we make it for.

As the brand grew, so did the requests.

Small local businesses wanting uniforms that felt like them.

Schools asking if students could help design their own apparel.

Organizations looking for meaningful pieces tied to real impact.

Individuals wanting to turn a personal idea into something tangible.

What became clear was this:

Custom didn’t need to be complicated. It needed to be human.

A new way to create, without the pressure

Custom by Local Laundry is our answer to that need.

It’s a space where creating custom apparel feels approachable, whether you’re ordering one piece or hundreds.

For some, that means jumping into our custom portal, uploading a design, choosing a garment, and bringing a one-off idea to life with no minimums.

For others, it means working directly with our team, talking through fabrics, fits, budgets, and timelines to build something larger, together.

Different paths.

Same care.

Same standards.

Made in Canada, and made responsibly

Local Laundry is known for its Made in Canada products, and that remains at the heart of what we do.

Through Custom by Local Laundry, you’ll find options that are:

🔵 Cut, sewn, and finished in Canada

🔵 Responsibly produced overseas when budgets require flexibility

🔵 Clearly labeled and thoughtfully sourced

No matter the option, every project is managed by our team, the same people who have been behind Local Laundry since day one.

Because where something is made matters.

And so does how it’s made.

Built to grow with you

Custom by Local Laundry is not a finished product.

It’s a foundation.

We’ll continue to add new garments, new tools, and new ways to create, all shaped by the same community that brought us here in the first place.

Whether you’re creating something deeply personal, or building a full merch program, this platform exists to support you, without pressure, without waste, and without shortcuts.