We want to be Canada's Best Company at Building Community through our Five Pillars of Community: Representing where you come from, Sharing Stories from the Community, Collaborating with other people wanting to have a positive impact on their Community and by Giving Back to our Community through Local Charities. Each month we will donate 10% of our profits to a local cause that our customers help us choose. Our latest pillar is making the transition and commitment to only produce Made in Canada clothing to support Canadian manufacturing, Canadian jobs, a diversified Canadian economy as well as protecting the environment.