Inside Our Canadian-Made Collaboration with GoodLife

GoodLife x Local Laundry Pre-Sale

Some partnerships feel strategic.

Others feel personal.

When we started working with GoodLife Fitness and the GoodLife Kids Foundation, it honestly felt a bit like a full-circle moment.

GoodLife is one of those brands most Canadians grew up with. The red bags. The familiar logo. The idea that movement, health, and community belong to everyone. For decades, GoodLife has been part of the Canadian lifestyle, from first gym memberships to post-work workouts, from small towns to big cities.

So when the opportunity came up to collaborate on a Canadian-made fundraising t-shirt in support of kids and youth across the country, it felt especially meaningful.

This wasn’t just about making a t-shirt.

It was about standing behind something we genuinely believe in.

Why MOVE by GoodLife Kids Matters

The MOVE by GoodLife Kids Program supports kids and youth with autism and intellectual disabilities by creating inclusive, welcoming spaces where movement is joyful, empowering, and accessible.

For many families, access to these kinds of programs can be life-changing. MOVE isn’t about performance or competition, it’s about confidence, connection, and giving kids the chance to feel comfortable in their own bodies.

That mission aligns closely with our own values at Local Laundry: community first, barriers removed, people supported where they’re at.

A Made-in-Canada Fundraiser, Done Differently

This collaboration also gave us the chance to rethink what fundraising apparel can look like.

Traditionally, merchandise programs require organizations to take on upfront costs, inventory risk, storage, fulfillment, and customer service, all before a single dollar is raised.

The Together We Are Powerful Impact T-Shirt is cut, sewn, and finished in Canada, produced responsibly through a limited pre-sale. We only make what is ordered.

• Upfront inventory costs

• Risk of unsold product

• Storage, fulfillment, and customer service

• For organizations focused on impact, merch can quickly become more work than it’s worth.

That’s why, for the Together We Are Powerful Impact T-Shirt, we used a limited pre-sale model.

Real Impact, Made Local

Every Canadian-made Together We Are Powerful Impact T-Shirt sold directly supports the MOVE by GoodLife Kids Program, helping fund inclusive programs for kids and youth across Canada.

It’s a reminder that supporting local manufacturing and supporting community initiatives don’t have to be separate things, they can happen together.

Designed to Be Worn, Not Forgotten

The shirt itself was designed to be clean, timeless, and genuinely wearable. Something you’d reach for on a regular day, not just once.

Because when a piece is worn often, the message travels further.

This isn’t just a fundraiser.

It’s a statement of support, made in Canada.

The Pre-Sale Is Still Live

The Together We Are Powerful Impact T-Shirt pre-sale is currently open, and there’s still time to take part.

Orders placed during the pre-sale window will be produced after it closes, ensuring responsible production and maximum impact from every purchase.

If you’ve been thinking about it, this is your moment.

👉 Shop the pre-sale and support MOVE by GoodLife Kids: HERE

Looking Ahead

We’re incredibly proud to partner with GoodLife Fitness and the GoodLife Kids Foundation on this campaign, a collaboration rooted in Canadian values, community, and care.

If you’re part of an organization looking for a thoughtful, low-risk way to fundraise through Canadian-made apparel, we’d love to explore what that could look like together.

👉 Learn more at www.locallaundry-custom.ca