Come on over to the Brightside!

This week we hear from Brightside! We debuted our latest collab with them on the runway at PARKSHOW 2019. But, wait. Who is Brightside?

 Hi, we’re Brightside by ATB and we’re building a new mobile banking app to help Albertans save for the things they love -- like Canadian-made clothing! Brightside, coming later this year, will help you save a little as you spend on all the things you want and need today.

We connected with Local Laundry all thanks to the talented team at PARK, a socially conscious organization aspiring to create opportunities for fashion designers and artists to share their work and sustain a profitable business.

As the presenting sponsor of PARKSHOW 2019, Brightside wanted to collaborate on team uniforms with a local designer, because co-creation is so important to us. So we called on the fashion experts at PARK to connect us with a partner who could help make the vision of stylish Brightside team gear a reality. Local Laundry was a natural fit to make that happen.

Thanks, Local Laundry for designing a look our team will feel great wearing as we start to spread the word around Alberta about all the bright things to come!

Our collab made its debut on the PARKSHOW runway and they even let us have a few members of the Brightside team participate as models!

As we continue to build the Brightside app, we’re always working to find ways to co-create directly with Albertans. We use the insights and feedback we get to build products and features that will help Albertans save (or spend) however they like.

Live. Save. Repeat. That’s what we call living on the Brightside.

Girl with yellow pants and grey crewneck walks down runway

{Photo credits: Kelly Hoffer}

Interested in co-creating with us? You can dive a little deeper with Brightside in a few different ways: Sign up to our so-great-it’ll-be-worth-the-wait list and you could win with Brightside all summer long.
@HiBrightsider: Give us a follow on Instagram.
Brightside Hive: Take us up on our commitment to co-create by joining our research community.

Stay Bright!