I have purchased many items from Local Laundry as I finally have a tag that is truly made in Canada not just designed here. Other Canadian lines I have supported in the past stateed off top quality and then start to take manufacturing international and quality suffers. I have not had a piece shrink or instanly fade. The quality is worth the cost, but even more so knowing I am supporting a fellow Canadian to make a living is even better. The recent effort to come to the aid of Jasper warms my heart and makes me even more proud of this Canadian jem. I wear there product with pride it all it represents.