Charitable Giving

We believe that businesses have a responsibility to give back to the communities that support them. That's why charitable giving is at the core of everything we do.


Our commitment to giving back started with a simple act of kindness. To celebrate the sale of our first 100 t-shirts, we donated $100 to the Calgary Drop-In Centre. Seeing the impact that even a small donation can have on a community was a defining moment for us. From then on, we knew we had to do more.

Today, our charitable giving program is a vital part of our mission. We've set an ambitious goal of raising $1 million for various charities by 2030, and we're well on our way there. We believe that every dollar counts and can make a difference.

We're incredibly proud to partner with organizations all across Canada to make a positive impact on the communities we serve. We believe that giving back is essential for businesses, not only because it's the right thing to do, but also because it's good for business.

When companies give back, they build stronger connections with their customers and communities. It shows that they're more than just a business – they're an active member of the community, invested in its well-being. For us, that means partnering with organizations like YMCA, or the United Way, or Salvation Army to help those in need. These are just a few of the many examples of our community building. 

Through our Giving Garments™ collection, we've donated over 10,000 essential items to shelters in need, including toques, socks, and blankets. But our commitment to charitable giving goes beyond just donating products. We also donate a portion of our profits to local charities, host community events, and support local initiatives whenever we can.

As a socially conscious brand, giving back is part of our DNA. It's not just a one-time event or a marketing stunt – it's something we prioritize in everything we do. We're grateful for the opportunity to make a difference in people's lives, and we invite you to join us on our mission to create a better world, one small act of kindness at a time.

When we all come together and give back, we can create a world that's more equitable and just for everyone. Join us in making a difference and let's build stronger communities, together.