Why More Teams Are Choosing Fully Custom Hats
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Why More Teams Are Choosing Fully Custom Hats
Over the last few years, we’ve noticed something.
When teams reach out about custom apparel, they’re not always asking for t-shirts first anymore.
They’re asking about hats.
And it makes sense.
A great hat isn’t just an add-on.
It’s the piece someone throws on before practice.
It’s what gets worn at the rink, on the sidelines, at the golf course, at the cabin.
It lasts. It travels. It becomes part of the uniform, even when there isn’t one.
When done right, a hat becomes part of a team’s identity.
From “Add a Logo” to Something Built With Intention
For a long time, custom hats followed a simple model:
Pick a blank.
Add a logo.
Order in bulk.
Functional? Yes.
Memorable? Not always.
Over time, the clubs and organizations we work with, hockey teams, soccer clubs, golf courses, ski clubs, tournament committees, and community groups, started wanting more.
Not louder.
Not trendier.
Just more thoughtful.
They wanted:
• The right fit for their members
• Materials that matched how and where the hat would be worn
• Premium finishing
• Lower minimums
• Details that made it feel retail-quality
So we built our custom hat program around exactly that.
What Fully Custom Hats Really Mean
When we say fully custom, we mean control over the details.
Styles We Produce
• Baseball caps (including Made in Canada hats)
• Snapbacks (including Made in Canada hats)
• Trucker hats
• 5-panel hats
• Dad caps
• Bucket hats
• Visors
Materials
• Cotton
• Linen
• Polyester
• Suede
• Mesh
• Nylon
…and more.
Because a hockey team hat shouldn’t feel the same as a golf course cap.
A ski club hat shouldn’t feel the same as a summer tournament piece.
And then there are the details most people don’t notice at first, but absolutely appreciate:
• 3D embroidery
• Flat embroidery
• Woven patches
• Leather patches
• Custom interior seam tape
• Interior woven labels
• Fully customized colorways
These are the touches that make a hat feel intentional, not like a promotional afterthought.
What This Looks Like in Real Life
When we worked with Calgary Wild FC, the goal wasn’t simply to produce merchandise.
It was to create something supporters would genuinely want to wear.
You can shop the Calgary Wild FC hat here:
The same approach applied with Cavalry FC, structured, premium, and fully aligned with the club’s brand identity.
In both cases, the hat wasn’t filler.
It was part of how the team shows up.
Made in Canada Custom Hats
Through Custom by Local Laundry, we also offer a Made in Canada Black Baseball Hat that can be customized with no minimum order quantity.
If a team wants a Canadian-made hat with straightforward logo placement, they can order as few as one unit.
This option is ideal for:
• Small teams
• One-off needs
• Organizations prioritizing domestic production
Because these hats are produced within an established Canadian manufacturing framework, customization is intentionally focused and streamlined, typically logo placement and select finishing options.
For organizations seeking deeper customization, we work hand in hand with you to determine the best production approach based on your specific goals.
Two Custom Pathways
Not every club needs the same level of customization, and not every project requires the same level of involvement.
Through Custom by Local Laundry, we offer two distinct ways to build your custom hats:
1. Customize by You (No Minimums)
This is our self-serve customization portal.
• Select from our curated catalogue
• Upload your logo
• Choose placement and basic options
• Order as few as 1 unit
This pathway includes select Made in Canada and thoughtfully sourced styles.
It’s designed for teams who want a streamlined, easy way to customize hats on their own timeline, without minimum order requirements.
2. Fully Customized Production (Starting at 25 Units)
This is a fully collaborative process.
Instead of choosing from preset catalogue options, we build the hat with you from the ground up.
• Extensive material selection
• Interior branding and seam tape
• Custom patches and trims
• Custom colorways
• Structural modifications
This route is produced through our trusted global manufacturing partners, allowing for expanded material flexibility and deeper creative control.
Minimums begin at 25 units and scale depending on the level of customization required.
Projects in this category begin with a direct inquiry so we can walk through the details together.
👉 Start your custom project here
Why Hats Make Sense for Clubs
Clubs aren’t just organizations. They’re communities.
Whether it’s hockey, soccer, golf, skiing, curling, or a local tournament group, people want something they can wear that represents where they belong.
Hats naturally fit into that.
They’re practical.
They’re worn year-round.
They move easily from practice to travel to everyday life.
A well-designed hat becomes more than merchandise, it becomes part of the club’s identity. It builds visibility without effort and pride without forcing it.
Let’s Build Something Intentional
Whether you want to customize a single Made in Canada hat through our self-serve portal or develop a fully customized headwear program with our team, we’re here to help you build something that fits your club properly.
Every project starts with understanding your goals, your members, and how the hat will actually be worn.
If you’re ready to start, explore your options here:
