At Local Laundry, our missions statement has always been that we want to build community in everything we do. In fact, we want to be Canada’s best company at building community. We’ve talked about this before and we’ve done it many different ways if you want to see all the ways we are building community take a look here. We have five pillars of community:
We want to try to apply community building to everything we do no matter how big or small, if we can have a small amount of a positive impact on the community and do things just a little different then why not? We took a look at all the things we do and tried to apply a filter of “how can we make this build community?” to everything. The first thing we landed on was our email newsletter subscribers. We have a small engaged group of people that get a little email from us a few times a month to let them know the juicy updates and some things we are working on. It’s a great little community that we feel is like our extended family.
What we used to do and what most e-commerce companies do is that to entice people to sign up for the newsletter and emails they offer a 10% discount code. You the know the drill, come on the website for 5 seconds before that annoying little pop-up comes across your screen offering a discount to receive emails from them. Most of us just quickly try to find the exit “X” button or sign up to get that discount code, use it then quickly unsubscribe after the first email. It’s fine we all do it.
However, we thought, what if we could do things a little differently and use our community and newsletter to help share stories from the community about some of the important causes and help give back to them at the same time. Which is why we are happy to announce that for the months of June and July, we will be donating $1 from each net new newsletter subscriber to Brown Bagging For Calgary Kids (BB4CK), who is a charitable organization that helps feed 1000s of kids in the Calgary area healthy food every day so that they can succeed.
Over the course of the next two months, we’ll be volunteering, sharing stories from BB4CK, the people that are behind the organization, the people that they help out and how you can get involved and donate either your time or your money. We’ll be sending updates via email and on our social too. The more people we can get subscribed to the newsletter the more money and awareness we can raise for BB4CK. After July, we’ll be highlighting and donating to another charity, let us know which one you think could use our help.
We want to try this out as a way of passing along the 10% discount from our customers on to our community instead. If you are already subscribed to the newsletter, don’t worry you can still get involved, we’ll have a few social posts where you’ll able to get involved, engaged and help raise money for BB4CK as well, so keep an eye out.
You'll also be able to round up your purchase on our site so that a small portion goes to BB4CK. See below screenshots for how it works. You just click on the box that says "Would you like to round up your cart total for Charity?" and select BB4CK.
What do you think of this idea? Do you like it? Do you think its terrible? Do you have any ideas on how we could build more community and do better? Let us know, fire us an email email@example.com and share with us your comments, questions, and rude remarks. We are always happy to be criticized to get better.
The Local Laundry Gang