Why We Made This: LOVED 2.0

Our LOVED T-shirt in collaboration with lifestyle blogger Mr.Fabulous, has been a staple t-shirt in our bamboo collection. This custom cut, sewn, Canadian made t-shirt celebrates pride in Alberta while giving back to the LGBTQ+ community.

Everything we do is to build and support the community. Every collaboration we produce with other like-minded community builders, like Mr. Fabulous, we incorporate a give-back component.

For our 2021 LOVED collaboration, Mr. Fabulous' charity of choice is The Alex Community Food Centre. Throughout the summer we will donating $15 from every LOVED T-shirt to The Alex. The Alex Community Food Centre (CFC) is a welcoming place for people to come together to grow, cook, share and advocate for good food for all. The CFC provides people with access to high-quality food in a dignified setting through healthy meals and an affordable produce market.

Photos by: Lyndsay Greenwood

ORDER YOUR LOVED T-SHIRT

Our LOVED T-shirt celebrates Pride by allowing our community and customers to take part in the movement and open our eyes and our hearts to injustices faced and continue to fight for equality. The LOVED t-shirt was created to remind us all that we are all LOVED, no matter our sexuality, race or gender identity. We’ve partnered with Mr. Fabulous to create our second rendition of our LOVED t-shirt to remind us all that 365 days a year just how LOVED each and everyone is. 

“The LOVED T-shirts’ construction and the rainbow colours it bares truly honour those who gathered in San Francisco to create the iconic flag for the ‘Gay Freedom Day Parade’ as a symbol of inclusion and hope.” - Ryan Massel, aka Mr. Fabulous.

The LOVED T-shirt custom cut & sewn garment, made with a blend of bamboo and organic cotton, because like people, our shirts are custom and 100% unique. By purchasing a LOVED T-shirt, you can aid in the movement that everyone, no matter their race, gender identity, sexual orientation or background, are all LOVED! Designed to represent the LGTBQ flag colours, the LOVED logo is on a black canvas. As an ode to Pride and the LGBTQ community, the collaboration t-shirt aims to build community by donating dollars raised from the t-shirt towards The Alex Community Food Centre.

“I often wonder if I’ll live long enough to see the entire world around me be free to love equally. But every day until that day comes I’ll continue to let the my LGBTQ family know, that even in those moments where life feels bleak, your community is here for you and you are so LOVED.” - Ryan Massel, aka Mr. Fabulous.

We make all of our garments in Canada, from the milling, dying, cutting and sewing of the garment. When you purchase a garment, that’s made in Canada, that purchase enables over 25-30 people to be employed in safe working environments, earning a living wage, aiding in the well-being of the Canadian supply chain and enabling a diversified Canadian workforce and economy. 

Order your LOVED t-shirt today. Keep your laundry local, and shop Canadian made gear and support and give back to the LGBTQ community and Pride movement. If you have any questions, concerns, rude remarks or just feel like having a chat shoot us an email at info@locallaundry.ca!