JoJo Mason is a rising Canadian country music star. When we first heard about him, we were told that no one in the world gives better hugs than him. When we sat down with JoJo he told us about how he uses hugs to disarm people and break barriers down. He loves giving hugs so much that he calls his this unique and personal way of life The Hug Life.
Here is what JoJo has to say about The Hug Life:
"The Hug Life is more to me than just a name or a brand. I want to live in a world that no matter how big our differences, no matter what we’re going through, good or bad, we’re always met with open arms and a hug and know we are never alone. Changing the world one hug at a time y’all."
The Hug Life is so aligned with our core values of building a community that we had to create something special with him. Not only is he a big fan of local but he is a huge fan of hats too. So we decided to bring these two loves together and create a Canadian made piece that could express the power of a JoJo Mason hug.
This is why we have created the FREE HUGS - JoJo Mason x Local Laundry Canadian made snapback. On presale, for a limited time while JoJo is on tour with Gord Bamford.
This hat is PRESALE only and will be on PRESALE while JoJo is on tour from March 12th, 2020 until April 4th, 2020. Once the PRESALE is complete, we put the hats into production and ship out in Mid-May 2020.
We had a blast hanging out with JoJo and got the chance to sit down with him to learn more about his philosophy on life and how he got his start.
You can find out more information on JoJo Mason and his tour dates on his website here.
Make sure to follow him on Instagram too to see these magical hugs!