Local Laundry | Building Community

OUR GOAL: TO BUILD COMMUNITY THROUGH CANADIAN CLOTHING

We want to be Canada’s best company at building community through our five guiding pillars: representing where you come from; sharing stories from the community; collaborating with others who also want to have a positive impact; giving back through local charities, and; producing Canada made clothing.

We have committed to donating 10% of our profits to local charities that our customers help choose. We produce only made in Canada garments to support Canadian manufacturing, Canadian jobs, a diversified Canadian economy and to reduce our carbon footprint.

Local Laundry was founded in 2015 as a way to use clothing to bring people together while creating a positive impact on the community. Today, you can find our garments in stores across Canada. We have donated more than $40,000 to local charities and we have collaborated with hundreds of community builders.

If you ever have any questions about us or our story, please feel free to reach out at info@locallaundry.ca.

~ The Local Laundry Gang

Here are some of the ways that we give back and are building community:

Monthly Donation
Each month 10% of our monthly profits go back to a local charity. Charities are chosen by you, yes you. Whenever you purchase a piece from Local Laundry, there is a text box that you can fill out and nominate your favourite local charity. Each month we take 10% of our profits from that month and donate it to the charity that has the most nominations by customers that month. As a team, we contact the charity, share with them they are the consumers choice for the charity of the month and schedule a time to meet with them and donate!

Once a year each of our team members is allowed to select his or her own charity to donate towards. So far this year, Briare has selected to Big Brothers, Big Sisters, and Kathleen selected the Foothills Country Hospice. This past March we donated $200 to the Federation of Calgary Communities

Start-up & Beers Networking Events
Every three months we throw a business networking event for local entrepreneurs and business owners. To attend the event each person pays $10 dollars. Upon RSVP'ing to the event, each attendee is required to fill out who he or she wants to nominate for a charity to donate the evening's donations to. We narrow down the votes to three charities. When attendees arrive at the event we ask which charity out of the three selected they would like to nominate, and the charity with the highest number of votes receives this donation. At a few of our previous events, we've raised $700 to Brown Bagging for Calgary Kids, $400 to Grow Calgary, $500 to Inn From the Cold Calgary, $460 for Dress for Success Calgary and most recently, $555 to Believe In the Gold. Want to come check out our next event just fire us an email at info@locallaundry.ca

Charitable Collaborations
You all know we love to collaborate, that's a given, but what you might not know is we often incorporate a charity into the mix. During our collaboration with Lululemon, we donated to Kids Up Front, proceeds of our collaboration beer with Brewsters went to Comries Sports Equipment Bank and right now we The Beltliner are selling our Beltline shirts with a portion of the profits from both of us going to Kids Sport. We have also partnered with the United Way Calgary each September to showcase their community building efforts and the great work they do. Last year we raised donated over $375 and we are hoping to raise even more this year. 

Monthly Silent Auction Charities
We love supporting charity auctions and getting involved with local events. We're always willing to work with companies and charities to supply merchandise for fundraisers, giveaways and supply donations. Every month we donate to 5 silent auctions to help to support the charity, event and local business. So far, we've donated to amazing charities like EducationMatters, Tribe of Lambs Fundraiser, Well Spring Charity Golf Tournament, Local Drop Magazine and Boobyball!

Gear with Unique Social Purposes

We also have pieces that have unique social purposes behind them in our Local Collection, a 100% Crafted in Canada purpose-driven line of premium pieces. 

The piece of this collection was The Giving Toque which aims to keep people warm this winter, for every 100% Made In Canada toque that we sell, we will donate one to a homeless organization across Canada.

This past Holiday season we were able to donate over 550 toques to homeless organizations such as The Calgary Drop-In Centre, Youth Services Bureau of Ottawa, and Red Door Family Shelter in Toronto. 

To read more about the impact we had, check out our blog on The Impact of The Giving Toque

Help us continue to reach our goal by buying a toque for a person in need. 

 

We also partnered with the Canadian Institute of Calgary, to help share the stories of the amazing people behind our Team Canada athletes who help them prepare, train and heal so that they can be at their best and own the podium. We committed $5 from every piece of our CAN Collection and so far we have raised over $2,100 to help support our elite athletes. 

Volunteer Events 

 

Every quarter we try to engage our partners and our customers to come out and volunteer with us. We'll organize the event, work out all the details with the cause and charity, all you gotta do is show up and lend a hand! We'll even reward you for your efforts with swag and extremely juicy discount codes. Check out our last two volunteer events with Believe in the Gold and The Calgary Food Bank:

Traveling Sweater Campaign 
The Traveling Sweater Campaign aims to give back to local communities and residents through random acts of kindness. Our goal with the #CommunityCrew is to inject more love, joy, and kindness between communities, businesses, and people. The Traveling Sweater Campaign incorporates a charitable donation by donating the #CommunityCrew at the end of each campaign. Collectively the participants of the campaign choose a charity and the sweater gets donated to it. Starting this Fall the Traveling Sweater Campaign will visit a new city each month with a new charity for the #CommunityCrew to be donated to. 

For a more in-depth report on how we give back take a look at our Community Impact Report - Folding the Laundry for more details

If you are someone you know are looking to collaborate, have a charity to nominate or would like to find out ways to get involved drop us a line!