Happy Monday YYC! Tonight we have a very special guest blog treat from our pal Sam Malach-Verlaan and her story about designing our Woodbine community t-shirt! Read & enjoy!
Fashion is something that has always eluded me. I admire those men and women that make putting together an ensemble look so stylish and effortless. I am more of a jeans and t-shirt kind of person, or potentially a yoga pants and t-shirt kind of lady.
It took a very special lady in my life telling me that she "appreciated my casual style”, for me to start to embrace my relaxed and simple way of dressing. What we say with our clothes says a lot about us, about who we are and where we come from. The opportunity to design a shirt that shows the community I live in really made me think about what makes Woodbine special, and unique to the many neighbourhoods of Calgary.
I spent a lot of time coming up with concepts for this shirt. I wanted to incorporate the age of Woodbine, the meaning, Fish Creek Park, and simplicity. I looked up woodbine in the dictionary, you know what it is? wood・bine: either of two climbing plants. That was an educational moment for me. When I made some designs on that premise, everything turned out like this:
Which is quite lovely and classical… but says very little about our community.
Then I decided that the people who use our community the most, who walk its streets, utilize the community centre and schools, and hang out in the parks are the kids. So I started to talk to them about their community, what they love, what they think Woodbine means. The answer was unanimous, nature, Fish Creek Park, and trees. They really embraced the WOOD in Woodbine. With the insistence from a 13 year old boy, the challenge of creating a ‘tree cooking’ was tackled. Poorly.
What I loved about this was the concept that each year in time is represented by a ring of the tree. With Woodbine having been founded in 1980, I had the perfect way to display the passing of 36 years.
I was so grateful that I was able to combine my love of graphic design, and photography in this project for my community. The neighbours and the teenagers have now seen the shirts, and they’re in love. Thank you Woodbine & Local Laundry.
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